MyBKexperience: There is nothing that can attract clients to or away from any company like customers’ opinions. Just one really bad experience that a customer has could be enough for him or her to tell everyone about how bad the experience was and scare potential new clients. While this applies to any company in any industry, it is even truer when it comes to restaurants. Since regular stores often solve bad experiences with their products with a refund, their customers tend to be a little bit more forgiving, but when it comes to food, a food poisoning or a really bad treatment from one of the employees that one of your friends tells you about might be more than enough for you to decide never to it at that particular restaurant –whether you were already a client or even if you have never tried it for yourself-. This is the reason why restaurants put a lot of effort into making the customer experience as great as they can, by training employees properly before hiring them, and why they offer customer satisfaction surveys, to make sure everything is good and change what is not.
Burger King is one of the biggest fast food and burger chains in the world, with several restaurants all over the world. They serve more than 11 million clients every day and they certainly have achieved a success this big thanks to many factors. One of them is definitely the taste of their products. Burger King burgers, fries, onion rings and seasonal dishes taste very good, are affordable and you can get a full meal in less than ten minutes. But the other aspect, perhaps even more important to the success of the company, is how much importance they give to the customer experience. Burger King frequently changes how things are done at their individual locations to ensure that customers are always happy and keep coming back.
MyBKexperience @ www.mybkexperience.com
To keep a constant eye on how the individual locations and the company, in general, are doing in terms of customer experience, they offer a customer satisfaction survey called My BK Experience. While taking the survey, customers can express their opinions on items currently in the menu or products they tried at a different location and would like to see at their city, or they can share complaints about the service in general or about particular employees who weren’t nice to them. This helps a lot to make the company as a whole better, to help every individual location provide a pleasant experience –and work on the flaws that they might be having- and to ensure that the next time you eat at Burger King is better, so you can enjoy eating their products despite an unpleasant experience.
About Burger King:
Burger King is a global chain of fast food restaurants with a focus on hamburgers. Originally named “Insta-Burger King”, the company was founded in Jacksonville, Florida, the United States in 1953, and then renamed “Burger King” in 1954. The headquarters of the company is located at 5505 Blue Lagoon Drive, Miami-Dade County, Florida, United States. Burger King has been known since its beginnings for serving high-quality food at affordable prices and with a minimum waiting time. They have evolved to the multinational company they are today thanks to the customer experience they offer, and their dedication to this issue is reflected in the survey they offer, called My BK Experience.
How to take the My BK Experience Survey:
Taking the Burger King’s customer satisfaction survey is incredibly easy, it will only take around ten minutes and you need very basic things:
- You will need a smartphone, tablet or computer.
- The survey is taken online, so you will need an Internet connection.
- The survey is available in English, Dutch or Spanish
- You will need a recent purchase ticket from your nearest location, that comes with a survey code.
Steps to take the survey:
- Open your browser and go to the survey website (official website)
- Choose your language. The survey is offered in English, Dutch, and Spanish.
- Enter the date, time and restaurant number on the appropriate fields. You can find this information in your receipt.
- Enter the survey code –which is also found in your receipts.
- Press the Start button to begin the survey.
- The questions include general aspects of your experience while eating at Burger King and particular situations you may wish to report.
- You will have to select from a menu all the items you ordered in your visit, and then you will have the opportunity to comment on them.
- A question also includes the probability of you returning to the restaurant within the next month.
- Remember to give honest answers to make your opinion count as much as possible, and contribute to making your next visit even better.
- Submit the survey when you are done with all the questions.
- You will get a promo code to use at your next visit and get a discount as a way of rewarding you for your time and valuable opinions and comments.