My KFC Experience Survey:
Regardless of which kind of industry we talk about, customer satisfaction is going to be one key aspect of the experience and the things that matter the most to any given company. Restaurants, especially, put a lot of effort into achieving high levels of customer satisfaction, since minor issues with products can cause the customers very unpleasant experiences that cause them to never eat at that place again. In general, restaurants have to worry only about two things: offering high-quality food that tastes good and is prepared in clean facilities, and training their employees to be kind and polite to customers. Before being hired, every employee of any restaurant should undergo customer-handling training, to avoid losing customers even if the food is good and affordable. To keep an eye on how employees are performing, most restaurant chains offer surveys where customers can leave comments or complaints, on either general aspects of the restaurant such as new products’ taste or price, or bad attitudes that the employees might have had.
KFC is one of the biggest chains of fast food in the world, and it is incredibly famous for its fried chicken in different presentations, such as buckets of pieces or chicken burgers. Since KFC firmly believes that customer satisfaction is a key aspect of their business, they put a lot of effort into measuring the customer experience. To achieve that, KFC offers an online survey to all of its customers so they can comment on any idea or complaint they might have to make the company better. This can range from leaving a polite opinion on a new product you find delicious and you want to keep consuming at your local KFC to leaving complaints on particular employees that were rude to you so that the management of the restaurant can take the appropriate measures to ensure it does not happen again –to you or to any other customer.
KFC stands for Kentucky Fried Chicken, and it is one of the biggest fast food restaurant chains in the world. While it became known worldwide for its chicken products, nowadays many locations offer vegetarian options as well. KFC was founded in Salt Lake City, Utah, Unites States in 1952 by the famous Colonel Harland Sanders –the face that appears at KFC’s logo-. Actually, the establishment and growth of the franchise is a very inspiring story: Colonel Sanders used to sell fried chicken by himself, usually on the roadside but sometimes even going door to door to make a living. Starting as low as it gets, eventually KFC became a multinational franchise worth more than $23 billion dollars, and it has succeeded mainly due to two aspects: the delicious taste of their secret recipe for fried chicken and how much they care about customer satisfaction, reflected in the My KFC Experience program.
The headquarters of KFC are located at Kentucky, United States –which is the reason why the company is named KFC-, and, currently, Greg Creed is the CEO. A lot of innovative products and deals have contributed to make KFC what it is today, but since KFC believes in listening to their customers to develop new products or to maintain or ditch the products they currently offer, the customer satisfaction survey plays a major roll in how the company is managed.
How to take the My KFC Experience survey:
The survey offered by KFC to its clients is called My KFC Experience, and it is the way that the company uses to gather opinions and feedback from customers of different locations. Since it is a customer satisfaction survey and not a general market research, you can only take the survey if you have bought something at KFC, so you are going to need a Survey Code included in your ticket. These surveys are important because they are not only an outlet for posting your complaints to make sure something changes, but they are a great way to express your support for new dishes or products that you like so that they continue to offer them. This way, not only the company improves, but you are also contributing to making your next visit even better.
Taking the survey is actually pretty easy. You just need to follow some simple steps and to have some things:
- You are going to need a computer, tablet or smartphone with access to the Internet.
- Basic understanding of the English language
- A recent purchase ticket that includes a one-use survey code.
- The first thing to do is to visit the official site for the survey (official website)
- The front page of the survey is in English, which is why you need basic knowledge of the language. IF you don’t speak English very well, you can take the survey in one of several languages available, you just have to choose yours from the menu.
- Enter the survey code in the appropriate field. You can find the code in your recent purchase ticket.
- Click on the Start button.
- The survey includes different questions related to the employees’ attention, the waiting time, the taste and price of the food offered and so on. You should answer honestly for your opinion to have the most impact.
- If you do not have Internet access, you can take the survey by phone, you just need to call the KFC Helpline.
- After you complete the survey, you’ll get a promo code to get a discount on your next visit.